FortuneCity Forms Partnership with PriceRunner

Wednesday, August 17, 2005

---

FortuneCity Network Selects PriceRunner for Comparison Shopping Solution; Newly Launched US Comparison Shopping Site to Reach Nearly Four Million Consumers Through FortuneCity Network

PriceRunner (www.pricerunner.com), the multinational comparison shopping engine of ValueClick, Inc. (Nasdaq:VCLK), today announced a distribution partnership with FortuneCity (FWB:FCT), one of the world's largest independent web hosting providers.

Through this agreement, PriceRunner will offer comparison shopping solutions for two of FortuneCity's properties -- FortuneCity.com, which offers web design and hosting, domain names, web logs and email address services, and MyPhotoAlbum.com, which allows members to create personalized online photo albums and print their photos.

"We are excited to offer PriceRunner's comprehensive shopping comparison engine to FortuneCity's network of almost 4 million active web hosting and photo service users," said Martin Andersen, General Manager of PriceRunner, US. "This partnership promises great benefits to FortuneCity, PriceRunner and consumers."

PriceRunner will power a fully co-branded comparison shopping solution for the FortuneCity.com network of sites. FortuneCity members, along with the millions of monthly web site visitors, will have access to the lowest price on thousands of products directly from their FortuneCity web pages.

In addition, PriceRunner will provide users with a wealth of product specifications and reviews, both from professionals as well as from everyday consumers like those on FortuneCity.com. PriceRunner will also allow FortuneCity members and consumers to review retail stores' performance, enabling shoppers to make smarter purchasing decisions.

For MyPhotoAlbum.com, PriceRunner will offer a solution that enables members to compare prices and product information on highly relevant photography products directly from their personal online photo albums. Members will be able to quickly and easily compare prices on digital cameras, photo printers, compact cameras and memory cards, ensuring they pay the lowest prices for the photo and camera equipment they need.

"We evaluated several prospective comparison shopping solutions," commented FortuneCity CEO Peter Macnee, "but PriceRunner clearly provided the best solution for our users and site visitors. We expect that digital cameras will be the hottest holiday gift for the second consecutive year, a perfect match for our online photo album customers."

Development of these services is currently underway, and is expected to be available to FortuneCity members by the end of August.

Since its official launch in the second half of 2004, MyPhotoAlbum has registered over 125,000 users that have uploaded more than 8 million digital photos. With MyPhotoAlbum's unique customization features, users can easily create personalized albums to share their photos with friends and family. Users can store and print their photos, as well as use them to create fun gifts and greeting cards.

PriceRunner officially launched in the US market in June of 2005. Unlike other comparison shopping sites, PriceRunner puts the consumer first by presenting the broadest comparison of product prices -- from both online and offline retailers -- and by always listing the lowest priced retailer first. PriceRunner's consumer-friendly focus stands out among other comparison shopping sites, which typically list products only from paying online retailers and sell the top listing to the retailer that pays the most for that position.

About FortuneCity

FortuneCity.com Inc. (FWB:FCT), founded in 1997, is a leading provider of feature rich web services including web site design and hosting, domain registration, internet marketing and online photo services. For more information visit www.fortunecity.com.

About PriceRunner

PriceRunner, a division of ValueClick, Inc. (Nasdaq:VCLK), offers product and price comparisons in the categories of Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games and many others. PriceRunner.com is the first site in the U.S. to compare information from both online and traditional stores as well as list non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner makes it easier for the consumer to make a smarter purchase more quickly.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units, ValueClick Media, Commission Junction and Mediaplex. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.