Web Host to Run Advertisement During Dallas Cowboys Games

Monday, August 29, 2005

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CI Host has announced a strategic partnership with Spinner Networks to feature their ads in Dallas Cowboys television coverage. "These ads are almost as fun as the game," said Christopher Faulkner. "The television format proportions itself to slide the ads beneath the normal picture when game action halts and might need a creative boost."

CI Host has created a new ad campaign specifically for this cutting edge marketing technology. The ads, or "spins" will run during the Dallas Cowboys game. The spins allow CI Host or any advertiser to make changes to their ads right up until the scheduled airtime, for last-second product or price changes based on market conditions.

"CI Host and Spinner Network will provide this option to our clientele, making TV advertising affordable for the first time for most of them," Faulkner said. "It is a perfect blend of innovative marketing with cool Internet technology."

These ads can be updated by the advertiser from a desktop PC.  The system immediately creates a log of activity which can instantly track user response to the ads.